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If you’re ready to take your first steps into the working world, chances are you’re wondering what the deal is with dance agents. Who needs one, what do they do, and perhaps most importantly, how can I land one? DS chatted with five agents from the country’s top dance agencies to bring you up to speed.
Who Needs an Agent?
Whether you’ll benefit from an agent once you start working professionally depends on the type of work you’re looking for. You don’t need an agent if you’re seeking a spot in a concert dance company (though some concert performers do have agents); however, if you want to do any kind of commercial work—music videos, music tours, commercials, TV, film, industrials—you can benefit from agency representation.
“Most of the legitimate and better-paying [commercial] jobs go through an agency to find dancers,” says Brianna Barcus of Clear Talent Group’s L.A. office. “While there are always little jobs here and there that non-represented dancers can find out about, they usually aren’t the resumé-building types of jobs, and tend to pay below standard rates.”
For landing commercial gigs, agency representation can be helpful no matter what your specialty. “There are so many different projects going on at any given time…that we need to keep our range of styles broad enough that we are able to cater to every project’s need,” says Chantelle Ameli of DDO Artists Agency. “We have jazz dancers, krumpers, ballroom dancers, ballerinas, tap dancers and hip-hop freestylers. We also have a large specialty-act category, including aerialists, acrobats, fire dancers and many other styles that are outside the norm.”
In NYC, agents can help dancers land commercial gigs and streamline the process of auditioning for Broadway. “If you don’t have an agent, [auditioning for theater shows] can mean standing in long lines and being at cattle calls all day,” says Jamie Harris of Clear Talent’s NYC branch. “As an agent I can get you into the invited calls. I can get you in front of casting directors in a room full of 50 people rather than 800 people.”
Duties of an Agent
Getting Signed
There are four main ways that agencies sign clients:
Making The Move
If you want to be a working dancer represented by an agent, you need to live in the city you’re working in. Auditions pop up at such short notice that out-of-towners aren’t able to keep up. “We’ve had some kids that say ‘It’s not a financial hardship, we can fly out to L.A. whenever you have an audition,’” says Terry Lindholm of McDonald Selznick Associates. “Inevitably, it works for a couple of months and then the parents call and say, it’s just not going to work out.” Most agents recommend that you don’t start working before age 18. Laws protecting minors—like limited work hours or school tutor requirements—make it difficult for teens under 18 to book jobs.
“You can learn the audition process without coming to NYC or Los Angeles,” says Lindholm. Though dance-specific agencies are mostly concentrated in NYC and L.A., you can find talent agencies in major cities around the country (see “All About L.A.?” on p. 145). To make sure you’re finding a legitimate agent, always consult a copy of the “Ross Reports,” which lists legitimate agencies in your area (rossreports.com).
Long story short, if you’re looking to dance in any commercial field, you will probably benefit from representation. So if you’re ready to start working, begin investigating talent agencies in your area. Good luck!
Check out this behind-the-scenes look at our cover shoot with Natalie Tursi!
Click here for more great dance videos!