Spike Jonze's Apple Ad Starring FKA Twigs Is Psychedelic Dance Heaven
We’re no strangers to Spike Jonze’s delightfully dancy ads. But the brilliant director’s newest video, a promotion for Apple’s HomePod, could be his best yet—in no small part because it features the impressive dance skills of the equally brilliant FKA twigs. (Fun fact: twigs was a backup dancer for the likes of Kylie Minogue and Jessie J before she became a musical sensation in her own right. She is LEGIT.)
“Welcome Home” begins by following twigs’ gloomy end-of-the-day commute. But once she gets to her apartment—and has HomePod cue up Anderson .Paak’s irresistible “‘Til It’s Over”—things take a turn for the colorful, and the surreal, and the (yay!) dancy. And twigs breezily pulls off everything choreographer Ryan Heffington throws at her, from classical chaînés to the time step.