Spike Jonze's Apple Ad Starring FKA Twigs Is Psychedelic Dance Heaven
We’re no strangers to Spike Jonze’s delightfully dancy ads. But the brilliant director’s newest video, a promotion for Apple’s HomePod, could be his best yet—in no small part because it features the impressive dance skills of the equally brilliant FKA twigs. (Fun fact: twigs was a backup dancer for the likes of Kylie Minogue and Jessie J before she became a musical sensation in her own right. She is LEGIT.)
“Welcome Home” begins by following twigs’ gloomy end-of-the-day commute. But once she gets to her apartment—and has HomePod cue up Anderson .Paak’s irresistible “‘Til It’s Over”—things take a turn for the colorful, and the surreal, and the (yay!) dancy. And twigs breezily pulls off everything choreographer Ryan Heffington throws at her, from classical chaînés to the time step.
Watch:
