Tag: dance commercial

Usually, when we see ballerinas out in the mainstream world—in commercials, on TV shows, in movies—they’re portrayed as either delicate little flowers or twisted, tortured souls. Rarely, though, does the average person see ballet dancers for what they really are: totally hardcore. My new favorite exception to that rule comes courtesy Lexus, whose TV spot “Poise” […]

“I Will What I Want” is Under Armour’s slogan for its new line of women’s performance gear (i.e. workout undergarments and clothes)—and it’s perfect. As dancers, artists and athletes (or as dancer-artist-athletes), the word “No” only goes so far. If we want something bad enough—we can achieve it. We’ll put in the extra work and […]