Everyone You're Obsessed with Is in Bieber's "Purpose: The Movement"
I say this publicly and without shame: I, Margaret Fuhrer, a fully-grown woman, spent much of my weekend watching Justin Bieber’s “Purpose: The Movement” dance movie on repeat.
Look: I’ve had my ups and downs with Bieber over the years. We all have. He knows it. But you have to respect this insanely ambitious, insanely dance-y, insanely GOOD new project, which dropped Saturday. Leave it to Bieber to both over-promise and over-deliver on a premise that sounded iffy when it was first announced (dance videos for all 13 of the new album’s tracks? Okaaaay) and now just seems brilliant (13 AMAZING DANCE VIDEOS AHHHHHH).
This isn’t just a love letter to the Biebs, though. The person we should really be most in awe of right now is Parris Goebel, the genius 24-year-old choreographer who directed the whole thing. In addition to choreographing many of the tracks herself, Goebel pulled in an unbelievable number of dance stars to perform in and create for the various videos. There’s a spirit of generosity to the project—she not only wants to show what she can do, but also what the people she admires can do.
Nobody disappoints. And much as we loved the cotton-candy happiness of “Sorry,” “Purpose: The Movement” isn’t all unicorns and rainbows. Several of the videos are genuinely dark—and genuinely moving.
November cover stars Keone and Mari Madrid create a gently heartbreaking portrait of one-sided love in “Love Yourself”:
A fantastic cast of dancers, including our friend Janelle Ginestra, depict a searingly tragic love triangle in “The Feeling”:
And that’s not even the half of it. (“Sorry” fans, for example, will be happy to know that the lovely ladies of ReQuest and The Royal Family make appearances in several videos.) Check out the full dance movie here.
Also, THANK YOU, Bieber and Goebel, for crediting every single one of the choreographers and dancers featured in the videos. Note to the music industry: Let’s make that a habit.