How Do You Make Online Shopping Even More Tempting? Add Dance.
Shopaholics, consider yourselves warned. What we’re about to show you may be too much for you to handle.
Just last week, NOWNESS (an online platform that posts daily content about some aspect of luxury lifestyle—art, fashion, travel, food, design, etc.) posted a video short entitled Mine All Mine, with choreography by Italian Paolo Mangiola. The video features five stunning contemporary dancers from Sadler’s Wells Theatre in London, England, modeling pieces by top fashion designers like Louis Vuitton, La Perla, Kenzo, Bottega Veneta, Haider Ackermann, Rick Owens and Maison Martin Margiela. In the video, the dancers move in and out of the clothing, seamlessly swapping items as they dance throughout the space.
But here’s the dangerous part: This video is an interactive, “shoppable” video. Basically, this means that you can click on the clothes you like as the dancers move in them. Then, when you’re done watching the video, you can go back and review the items you selected. AND BUY THEM.
If you dare to watch the interactive version of the video, click here. But if you don’t trust yourself, here’s a “safe” version of the video, where you can just enjoy the stunning visuals of dance and high fashion without the shopping temptation: