Tag: nowness

James Whiteside Is (Literally) Out of This World in "Starstruck" Vid

What word would you use to describe American Ballet Theatre principal/fashion icon James Whiteside‘s sense of style? Epic? Fabulous? How about…stellar? Our favorite danseur has teamed up with NYC-based sneaker brand KOIO for “Starstruck,” a new video that has a sneaker-clad Whiteside showing off his beautiful technique in a place “where the earth and the […]

We're Living for This NOWNESS for Versace Video

The art of a captivating dance video is hard to master, but it’s safe to say that online content platform NOWNESS has it down pat. They’ve created one perfect dance video after another, and just knocked it out of the park again with this stunning Versace collaboration. It’s got everything—amazing clothing? Check! A drool-worthy cityscape […]

Get Lost In This Dreamy New York City Ballet Video

You know it’s a good day when yet another stunning dance video hits the Internet. It’s a great day, however, when that video features some of New York City Ballet‘s beautiful dancers, twirling around a rustic farm in suits, ballgowns and tutus. The company’s 2016–2017 season campaign was released earlier this year, with its elegant black-and-white […]

Kings of Spank Show Us What Dance Means To Them

The website NOWNESS has given us some amazing dance videos, all of which are both beautifully produced and danced. Well, we’ve got another to the list—Kings of Spank, the NYC-based dance crew, was just featured in a short film that recently debuted on the site. In it, we meet crew members Spaceman, Kidd Patt and NayNay, who show off […]

Sarah Lamb is Regal in "Portrait of a Dancer"

Christmas is now officially 364 days away, but it’s never too early to start working on those wish lists for 2016! And the chance to see Sarah Lamb, a principal dancer with The Royal Ballet, perform Wayne McGregor‘s Woolf Works is already securely at the top of mine. Even if that doesn’t happen, the dance gods have luckily gifted us with a […]

How Do You Make Online Shopping Even More Tempting? Add Dance.

Shopaholics, consider yourselves warned. What we’re about to show you may be too much for you to handle. Just last week, NOWNESS (an online platform that posts daily content about some aspect of luxury lifestyle—art, fashion, travel, food, design, etc.) posted a video short entitled Mine All Mine, with choreography by Italian Paolo Mangiola. The video […]