Hypnotic Robotic

April 30, 2012

Don’t you love it when a commercial for a totally unlikely product finds some awesome, pitch-perfect way to incorporate dance? The other day I was flipping through the television channels when I stumbled on this little gem, an add for iRobot’s Roomba, a robotic vacuum cleaner:

Get it? They’re doing the robot. Or at least some very fun variations on it. (Tagline: “iRobot. Do You?”) Sounds pretty silly, on paper—but it’s just executed so perfectly. And who are these dancers? What a fun casting call that must have been. “Looking for hip hop dancers ages 25-60 with serious robot skills”? Amazing.