J.Crew's Dancey New Ad Is Pure Joy

September 18, 2017

J.Crew’s putting a whole new spin on its brand —literally. The popular clothing line’s inspired ad campaign has a group of cute male models showing off their best moves in a series of playful dance battles. When we saw one of those models throw down the gauntlet with a rather impressive series of chaîné turns, we knew he had to be a trained dancer, and we were right: He’s former New York City Ballet corps member Joshua Thew. Dancer and model Smith Reesie also shows off in a seriously impressive freestyle.

Smith Reesie dancing for a J.Crew ad (J.Crew via YouTube)

Though the commercial is supposed to show how versatile and fabulous J.Crew’s chino pants are, we’re just as impressed by the versatility and fabulousness of the dancers wearing them. Take a look and see why this chino cha cha gets two thumbs up from our inner red-dressed emoji dancer. 👍 👍 💃🏽

[youtube https://www.youtube.com/watch?v=IJ05E0_vyEU&app=desktop expand=1]