New York City Ballet Dancers "Prepare for Takeoff"
Last fall, Cole Haan and three New York City Ballet dancers—Megan Fairchild, Sara Mearns and Gretchen Smith—collaborated on a line of the most ballerina of ballet flats. We loved the results: adorable shoes and beautiful campaign pictures. What’s better than seeing some of our favorite ballerinas jump around in big, glossy advertisements?
(From left) Gretchen Smith, Sara Mearns and Megan Fairchild modeling their ballet flat designs (Photo via Cole Haan)
Good news because not only are they keeping the collaboration going, but they’ve taken it to an entirely new level: “Prepare for Takeoff” guys! The campaign, which is promoting Cole Haan’s ZerøGrand collection, once again features Fairchild, Mearns and Smith, but with an added twist–the trio is joined by two professional Parkour athletes, Jason Chu and Devon Spence.
The unstoppable “Prepare for Takeoff” group (Photo by Sebastian Kim for Cole Haan)
The whole thing was shot at the TWA Flight Center in Queens, NY, and Cole Haan made sure it had tons of elements: breathtaking photos of all five artists jumping, jeté-ing, chassé-ing and kicking, profiles on each person and an amazing behind-the-scenes video of the photo shoot (check it out below!).