David LaChapelle and Shirtless Sergei Polunin Reunite for Diesel's Awesome New Campaign
Few things make us happier than watching Sergei Polunin, that beautiful bad boy of ballet, dance shirtless.
A post shared by Sergei Polunin (@sergeipolunin.dancer)
onSep 22, 2016 at 1:58am PDT
Actually—what really makes us happy is when brilliant director David LaChapelle has Polunin dance shirtless for his camera:
Which is why we were immediately on board when we heard that Diesel’s new campaign, “Make Love Not Walls,” featured LaChapelle as director and, yes, a shirt-free Polunin as star.
A post shared by Diesel (@diesel)
onFeb 14, 2017 at 1:15am PST
But then we actually saw the spot, and WHOA. It is a whole lot more than an ode to Polunin’s fabulous dance body. (Although there’s certainly plenty of that.)
Showing Polunin as the leader of a diverse cast of dancers and models, the campaign is a celebration of inclusiveness—and a not-so-subtle dig at a certain president’s fixation on wall-building. It’s a powerful message, wrapped in some visually arresting packaging.
Watch the whole clip:
