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What Makes Competition Routines Go Viral Online?

Competitive dance routines are all over social media feeds these days. For choreographers, studios, and dancers, this kind of viral fame can be thrilling—and it can help a mainstream audience discover the brilliance of competitive dance. (Molly Long’s inescapable “Pop Muzik” choreography for Project 21 has even trickled down to school playgrounds.) What does it […]

Whitney Fetterhoff Olenchak for Dance Magazine