Gap Spotlights Two Awesome Dancers
Gap has featured plenty of mainstream celebrities in past ads. (Remember that adorable Claire Danes khaki commercial?) But we’re especially excited about its fall ad campaign this year, because it highlights a couple of familiar dance faces: “jookin'” star Lil’ Buck and San Francisco Ballet’s Yuan Yuan Tan.
Called Shine, the marketing campaign recognizes “emerging artists and musicians that inspire people creatively to make their mark on the world,” according to the company’s chief marketing officer. (Not sure if we’d call Tan, a veteran SFB principal, “emerging,” but she’s definitely inspiring!) Also on the lineup are musicians Karmin, Lia Ices, the Avett Brothers, Kaki King and Nicki Bluhm.
In addition to appearing in ads in a bunch of national magazines—we found Tan in the September issue of Women’s Health!—the group will be showcased in videos and how-to tutorials on Gap’s social media outlets. Check out this clip of a Gap-clad Li’l Buck, who’s currently the star of the Gap Facebook page, showing off his (crazy amazing) skills:
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