Puma Celebrates International Women's Day With a Video Featuring Lauren Lovette and We're Obsessed

March 7, 2018

Lauren Lovette’s on 🔥 and Puma knows it. So in honor of International Women’s Day, the athletic clothing brand featured Lovette in their Do You campaign. The New York City Ballet star appears in the inspiring video with WNBA All-Star Skylar Diggins-Smith, where the two talk about their mottos for success and how they’re using their platforms to pay it back.

Though we love watching Lovette slay on the dance floor, what we love most about this ad is the fact that a ballet dancer is being identified as a powerful woman who’s making her mark on the world. Celebrating Lovette’s strength, dedication, and passion beside another athlete demonstrates just how far the perception of dancers has come over the past few years. Because as we all know, dancing takes as much practice, hard work, and persistence as any sport. It’s nice to see our non-dance friends recognize that, too.